Media and Research Management : bertugas melaksanakan kegiatan-kegiatan periklanan di ATL untuk periode tertentu
Personal yang ada di Media and Research Management :
- Media Director = Koordinator, Dicesion Maker
- Media Planner = merencanakan pemasangan iklan di media ATL dalam periode tertentu
- Media Buyer = membeli space iklan di mdia ATL
- Media Monitoring :
Internal : memeriksa iklan yang sudah dibeli apakah sesuai prosedur yang telah disepakati
External : memantau produk-produk saingan (kegiatan promosi)
Showing posts with label Media and Research Management. Show all posts
Showing posts with label Media and Research Management. Show all posts
Thursday, January 20, 2011
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