Difference Advertising Vs Promotional Activities
Advertising
Satu mass information System
- Menciptakan,memelihara, mendukung
- Brand Awareness
- Brand Preference
- Brand Image
Persuasive Process
Indirect approach
Sebelum terjadi “transaction process”
Long Term Perwid Project
Promotion
Satu Mass information System
- Menciptakan “ Instant Sales”
Incentive Process (Hard Sales)
Direct Approach Element
Hampir bersamaan/bersamaan dengan “ transaction process”
Short Term Perwid Project
Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts
Thursday, January 20, 2011
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