Difference Advertising Vs Promotional Activities

Difference Advertising Vs Promotional Activities

Advertising

Satu mass information System
- Menciptakan,memelihara, mendukung
- Brand Awareness
- Brand Preference
- Brand Image
Persuasive Process
Indirect approach
Sebelum terjadi “transaction process”
Long Term Perwid Project

Promotion

Satu Mass information System
- Menciptakan “ Instant Sales”
Incentive Process (Hard Sales)
Direct Approach Element
Hampir bersamaan/bersamaan dengan “ transaction process”
Short Term Perwid Project